‘But now it’s time for a coffee, don’t you think?’ Coffee is always good news. ‘At home and in the office, nothing comes close to my JURA automatic machines. But in town I like going to the Intelligentsia Coffee Shop.’ We go in. The air is heavy with the enticing aroma of fresh coffee. ‘The baristas here do an amazing job. You don’t just get wonderful espresso. Intelligentsia has also rediscovered and reinterpreted the filter coffee concept. Try it, and you’ll forget all the horror stories you’ve ever heard about American filter coffee.’ It’s true.
Sur la table is handwritten in golden letters against a dark background above the entrance to which David is now guiding us. ‘This is one of the most chic and fashionable places for buying household equipment. There are over a hundred branches nationwide,’ explains our marketing specialist with his disarming charm and charisma. He says a friendly ‘Hi’ to the sales personnel and exchanges a few words. They clearly know each other. Then he proudly stands next to a GIGA 5. ‘In exclusive stores like this we have lots of JURA automatic machines. This is where all the celebrities shop. Brilliant, don’t you think?’ We nod approvingly.
Blown away by Broadway
Slowly, the sun sets, making way for the many neon lights of Times Square that vie with the gleam in David’s eyes. ‘This is my world. I love the theatre, the opera, musicals and concerts. In the last two decades I’ve seen at least 200 shows. The professionalism, passion and dedication of the artists here on Broadway are unconditional: in a sense, it gives me the incentive to go to work. In my job, my aim is to fire up the same enthusiasm with our customers for our automatic machines.’ Before heading off for the evening’s entertainment, David likes to pop into 44½. He loves the ‘cozy atmosphere and the delicious cuisine. It’s perfect for a light dinner before the show.’