JURA has chosen the occasion of a corporate and press event to showcase the world’s first life-size 3D figure of Roger Federer and also extend its sponsorship agreement by a further five years. This stylish celebration led by SRF tennis expert Bernie Schär will see Roger Federer himself unveil the figure and stand face to face with his own likeness. King Roger’s deceptively realistic twin will be available to the public from Monday 21/10/2019 at JURAworld of Coffee in Niederbuchsiten, Switzerland. And, of course, it goes without saying that he will be happy to pose for photos. 

The new campaign featuring Roger Federer is now live across various channels of communication. In three short episodes, Roger appears as a friendly cosmopolitan on the lookout for freshly roasted coffee beans. Luckily, he can call on good friends and neighbours to help him out wherever he happens to be. And as connoisseurs of great-tasting coffee, they are more than happy to help him out. Discover more here.